Digital Marketing Helps Apparel Brand to Succeed Online.
Ronak Biyani, Owner of Uniform & T-shirt Company V&S Enterprise, after completing his studies in MBA, he worked as an Assistant Manager at Reliance Industries Limited (Textile Division), Ahmedabad. Having worked with Fabric Industry, in 2015, he decided to start up his own company of providing Corporate Uniform solutions, with brand name V&S Enterprise, but, was also aware of the fact that apparel brands can’t succeed, unless they have strong Digital Presence to make brand image, so he enrolled in Digital Marketing Course, at ETC Academy Surat.
Simultaneously, during his course, he took up a live project of his own brand and started implementing, all Digital Strategies taught, within a couple of months, he started getting results.
With hard, but smart work, Ronak Biyani, had managed to establish his brand name in the market, both online and offline, within a short period of 3 years.
Presently V&S Enterprise is supplying uniforms to many corporates like Asian Paints, Pidilite and many more.
After getting success in selling corporate Uniforms, in 2018 he introduces with
T-shirts brand, Urban Polo, and same digital strategies were used to get more sales.
Let’s see how and what, digital strategies, Ronak used, to develop his brand and make his business grow.
88% Consumer Search Online, before Purchase Decision.
Organic traffic typically contributes the largest share of visitors to a company’s website. This is why he began building a professional website with domain https://vssurat.com, which gives a brief information about the company including product portfolio and contact us, ensuring that the site is optimized appropriately.
Content Marketing by Creating High-Quality Content
As a visual platform with 500 million daily active users, Social Media is an obvious place for apparels brands to find relevant influencers.
By regularly producing high-quality content, VS Surat manages to increase traffic both online and in-store, boost organic rankings, and build brand awareness.
With blogging V&S Surat got the SEO benefit, social media benefit, and referral traffic from their site.
How Quora Create Referral Traffic
Ronak Biyani discover traffic on Quora that’s highly targeted to apparel, found people asking about it
By answering questions related to his topic, got his name, website and knowledge in front of people who are already interested in that topic.
This is targeted referral traffic that could turn into conversions for their business!