Measure, Analyse and improve the performance of your online marketing campaigns.

What it is?

Web analytics is one of the key aspects of digital marketing. It helps you to understand where visitors are coming from to your website (traffic source), their behavior, and webpages performance but, it also helps to track and measure return on investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness.

In GA training @ ETC, you will learn how data from web analytics can be used for marketing campaigns, conversion tools, segmentations, which, in turn can quadruple sales.

What is
Google Analytics?

What is
Google Analytics?


Launched in the year 2005, Google Analytics is a web analytics service offered by Google, that tracks the performance of website traffic and generate results


In Google analytics training process, you will learn how to create an account, how to implement tracking code and how to set up the data filters. You will also learn how to analyze audience acquisition, behavior and generate goals


Through Google Analytics, one can track information about how the website visitors interact on your webpage. Google analytics is a must have tool for all your SEO campaigns

Google Analytics Training Process

Step 1: Understanding overview & advantages
Step 2: Set up web analytics account
Step 3: Add tracking code in website/webpages
Step 4: Getting familiar with key terms of google analytics

Step 5: Setting up conversion matrix 

Step 6: Reviewing statistics and taking corrective actions

After Learning Google Analytics, 
You will be capable to


After learning web-analytics, you'll be able to setup a/c, goals, conversions, matrix and segments to fetch important data


Read and understand different reports like traffic, sources, funnels(on the basis of reports and data states) avaliable , you'll be able to analyze which traffic source is resulting in maximum goals conversion and see the performance of you webpages


After analysis, you would be able to jot down the key areas that require improvement and take corrective actions instantly, if required, to increase leads & conversion

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