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So what are you able to as a savvy owner do at once to be found on-line and keep those customerscoming back to your door?

1. set up a google account

Besides being the undisputed master of Search, Google has a suite of products that assist restaurateurs run their business online:

  • Google Maps

  • Google+

  • YouTube

  • Google Analytics

  • Webmaster Tools

  • Adwords

  • And more!

2. Socialize

Yes, in 2016 you do need to ensure social media has a seat at the marketing table. Participation in social media is crucial as it not only affords you an opportunity to connect and engage your customers, but it can also greatly increases your search rankings.

  • FaceBook

  • Instagram

  • Twitter

  • Google+

  • And more!

3. review the reviewers

Best to keep an eye on any review sites as customers can gather information as well as post opinions of your restaurant. Review sites and apps include:

  • TripAdvisor

  • Yelp

  • Zomato

  • Foursquare

  • And the list goes on

4. win with a website

Unlike your social media channels, you actually own your website so it should be the epicenter of your online marketing and contain attractive pictures, exceptional content, social proof and be search optimized and mobile responsive.

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  • LinkedIn - Rajeev Wadhwa

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